A brand is the core of any business, and is a crucial part of franchising. Building and maintaining a good brand is absolutely essential to success and will give your business value; value you can leverage to grow and then ultimately leverage to achieve a successful exit when the time comes. But protecting and building your brand can be a tricky field to navigate.
In Episode 2 of The Business Owners Podcast, we discuss these types of branding issues with our panel of franchising experts, and look at strategies to grow and protect your brand from both a PR and legal perspective.
*Please note that any strategies discussed by Martin and the franchising panel are general in nature and do not take into consideration any of your personal circumstances. You must seek individually tailored advice to ensure you properly address any issues you may have around your business.